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Theo Freyne founded DEYA in 2015 having become obsessed with American beer and beer culture. He developed DEYA’s distinctive house style – pale ales that are soft, juicy and extremely hoppy – served in unusual 500ml cans. DEYA's flagship beer, Steady Rolling Man has quickly established itself as the best pale ale in the UK on Untappd, while DEYA have become the highest rated independent brewery on the site. They regularly collaborate with world-class breweries they are in demand to pour at festivals such as Hop City, Craft Beer Calling and Indy Man Beer Conference. They also collaborate with Northern Monk and Verdant for the official Hop City beer.